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AI Skin · your company, installed

Youalreadypayfortheassistant.Nowgiveityourcompany.

An AI Skin is the layer that turns a generic AI assistant into your company's operating system.

Your rules, installedAny runtime, one skinYour systems stay

CH.01·What changed

It is generic by construction. The AI Skin is what gives it shape.

Claude, Codex and Copilot became the place where work happens. The earlier applications turn into data providers, and people stop opening them.

An assistant without a skin knows how to talk and does not know your company: how a proposal is written here, who may see which data, what must be reviewed before a deploy.

Today

The person is the integration

Each application lives alone. The person carries the data between them.

The person is the integrationFour business systems, each reached only by a person who opens, exports and copies between them, so every answer is assembled by hand.CRMEmailSheetsTicketsThe person

12

steps for one question

4

logins along the way

0

systems that talk to each other

With a skin

The assistant crosses them

The applications stay where they are. They become data services, and nobody opens them.

The assistant crosses themThe same four systems reached by one skin layer, which holds the house rules and answers a single question asked once.CRMEmailSheetsTicketsAI SKINThe person

AI SKINreads the rules, crosses the systems

Claude Cowork — Acme
How is the Nortec renewal doing?
Quarter reviewAcme · Chat09:10Morning. Q2 closed at 1.71 M€, plan +4%. Two renewals are still open.Prepare my 11am with Nortec.Done. The brief is in the Nortec project: who is in the room, contract value and stage, the two open issues.Nortec — 11:00 briefIn the room: CFO, Head of Ops, ProcurementContract 240 k€ · renewal stage · promised: SLA reviewOpen: two SLA credits · one disputed invoiceHow is the Nortec renewal doing?
AcmeSales operationsMOCKUP · SAMPLE DATA

Quarter review

Set the quarter, see the impact live, and export both files with working formulas.

DashboardPipelinePlan

Quarter sales

1.84 M€

plan +9%

New customers

127

HubSpot

Open pipeline

3.2 M€

Salesforce

Win rate

31%

plan 28%

Sales vs plan
Cost per segment
HubSpot · customersSalesforce · pipeline
Ready. Adjust and export.Export both
Message Claude…
Before and after, side by side: the same question, answered by a person hopping between applications, and answered by the skin.

CH.02·The assembly

Five layers turn generic into yours.

Plugged in: the skin the console just built, on any of them.

One skin, any runtime

One skin, any runtime. You are buying the capability. The runtime is the socket it plugs into.rulesgatewayskillscustom MCPsagentshooksYour AI SkinClaudeGeminiCodexCopilotthe next one

what every runtime has to do

  • Take an instruction
  • Read your files
  • Call your systems
  • Record what it did

You are buying the capability. The runtime is the socket it plugs into.

CH.03·The two variants

One stack, two kinds of work.

The stack is the same. What changes is the method, the connectors and the dashboards.

AI Dev Skin

The whole software lifecycle in the place where code is written. House practice stops living in a wiki nobody opens.

AI Business Skin

Office work in the same place. Integrations wired, permissions defined, dashboards per role.

AI Dev SkinAI Business Skin
What it coversThe whole software lifecycleThe office work around it
Where it runsWhere the code is writtenWhere the work is discussed
The methodStandards, reviews, quality gatesProposals, brand voice, follow-up
The connectorsRepositories, pipelines, trackersCRM, mail, ads, ERP
The dashboardsRelease health, review loadPipeline, budget, campaigns
Who asksEngineersSales, marketing, finance, HR

Same five layers underneath. What differs is the method, the connectors and the dashboards.

A skin can be narrower than either of these. A sales-only skin is a legitimate product, and usually the better first sale: small scope, visible value in weeks.

CH.04·A day with it

No application was opened.

The CRM is still the system of record and email is still email. What changed is where the person works.

A sales role, at a company with its CRM, mail and ad accounts connected.

  1. 09:10

    Prepare my 11am with Nortec.

    The skin reads the CRM history, the recent email thread, who accepted in the calendar, the open tickets, and the spend on the live campaign.

  2. 09:11

    It returns a dashboard. Who is in the room and their role, contract value and stage, what was promised last time, the two unresolved issues, and budget spent against plan.

  3. 09:14

    Draft the renewal proposal.

    It comes out on the approved template, with current list pricing, a discount inside the policy limit, and the house visual identity.

  4. 11:55

    Log this.

    Notes go into the CRM, the stage moves, and the follow-up is written in the brand's tone of voice and left as a draft for review.

CH.05·Said honestly

What it is, what it is not, and where it stops.

What an AI Skin is

Five plain claims, in the order they matter.

  • 01

    Your company, written down

    How work is done here, as rules a machine can follow. Written once, read by every assistant you use.

  • 02

    Installed in the tool you already pay for

    It goes inside Claude, Codex or Copilot. There is no extra application to open and no migration to run.

  • 03

    Wired to the systems you already have

    The CRM, the mail, the drive and the ticket queue stay where they are. The skin reaches them with your permissions and leaves a trail.

  • 04

    Answers ready to act on

    A dashboard, a document or a report, in your visual identity, with the action at the end already prepared.

  • 05

    Versioned like software

    A rule changes in one version and reaches everyone on Monday. What changed is readable, and it can be rolled back.

What an AI Skin is not

  • 01

    Not a chatbot

    A chatbot answers. A skin acts in the systems, with permissions and with a trail.

  • 02

    Not a coding copilot

    A copilot completes lines. The Dev Skin covers the whole cycle, from spec to operations.

  • 03

    Not RPA

    RPA repeats a fixed path and breaks when the screen moves. A skin works on intent and data.

  • 04

    Not another SaaS

    There is no extra application to open. It is the opposite.

  • 05

    Not a model trained on your data

    We do not train models. We give governed access to data that already exists.

  • 06

    Not a folder of prompts

    Prompts have no versions, no permissions and no audit.

Limits, said before you ask

A sales page with nothing but upside loses the technical buyer in the first meeting. These are for saying out loud.

  1. 01

    Source applications do not disappear

    The CRM is still the system of record. What changes is who goes there.

  2. 02

    Portability is not equal in every layer

    Connectors travel best. Method and widgets follow each runtime's formats and take work to cross.

  3. 03

    A skin is only as good as the rules you give it

    If the company does not know its own discount policy, neither will the skin. Much of the value sits in the discovery.

  4. 04

    It is not instant

    A useful skin comes out of a process. What is fast is the first narrow scope, rather than full coverage.

  5. 05

    It needs an owner on your side

    A skin with nobody maintaining it decays like any other software.

See one of your own tasks built as a capability

Book an hour. We pick one real task, design it with the people who do it today, and tell you what it takes.

We connect nothing to your systems for a first conversation.

We use what you send only to reply about this. No lists.

Glossary

AI Skin
The full layer, access through distribution, installed above your runtime.
Runtime
The AI assistant the skin runs on: Claude, Claude Code, Cowork, Codex, Copilot.
MCP
The standard protocol connecting an assistant to an external system. In practice, the connector.
Gateway
The MCP of MCPs. Single point of access, permissions, limits and audit.
Skill
A unit of method: a house procedure the assistant knows how to execute.
Hook
A rule that fires automatically at a point in the flow, without anyone invoking it.
Widget
An actionable visual interface returned inside the conversation, in your identity.
Marketplace
Your private channel, through which the skin is installed, versioned and updated.